Aims and Scope

The Journal of Business and Cultural Studies (JBCS) is an international, peer-reviewed scholarly journal dedicated to advancing interdisciplinary research at the intersection of business, management, economics, and cultural studies. The journal aims to provide a global platform for researchers, academicians, practitioners, and policymakers to examine how cultural, social, historical, and ethical dimensions influence business practices, organizational behavior, markets, and economic systems.

The journal seeks to promote critical and innovative perspectives on the role of culture in shaping entrepreneurship, leadership, marketing, finance, corporate governance, and global business strategies. It encourages theoretical, empirical, and qualitative research that enhances understanding of cultural diversity, identity, values, communication, and creativity within local, regional, and international business environments.

Journal of Business and Cultural Studies welcomes original research articles, review papers, conceptual frameworks, case studies, and policy-oriented research that address contemporary challenges and emerging trends in business and cultural interaction.

Scope of the Journal includes, but is not limited to:

• Business management and organizational culture

• Cultural studies in business and economics

• Cross-cultural management and leadership

• Globalization, culture, and international business

• Marketing, branding, and consumer culture

• Entrepreneurship and cultural innovation

• Corporate social responsibility and business ethics

• Media, communication, and business culture

• Creative industries and cultural economics

• Human resource management and workplace diversity

• Digital culture and business transformation

• Sustainability, culture, and inclusive business practices

• Business history and cultural heritage studies

• Policy, governance, and cultural impact on business

The journal aims to foster interdisciplinary dialogue between business scholars and humanities researchers, contributing to socially responsible, culturally informed, and sustainable business knowledge worldwide.